A Berber family business, at home in the dunes

It started in 2009 with one camel, a tent and a young guide who spent his childhood walking these dunes with his father. Travellers kept asking for one more night, then one more day, and the little operation grew into a small company with its own camp, its own 4x4s and a team of twenty-two people.

We never became a booking platform. Everything we sell, we run ourselves: the camp is ours, the camels are ours, and the person answering your WhatsApp is the same person who will hand you a glass of tea at the edge of the dunes.

We deliberately keep groups small and camps quiet. The desert is not an attraction to be consumed — it is a place to slow down, and our job is simply to make that easy.